Merisù
YOUR FUTURE, OUR BRAND

Bring Merisù to your city

An Italian format dedicated to espresso tiramisù, designed to combine an iconic product, strong visual impact, and a simple operational model.

THE MERISÙ WORLD
Merisù starts from an Italian product known worldwide and transforms it into an immediate, scenic, and easily replicable format.
The model is designed to work with compact spaces, a focused product offering, and simple processes to learn. Less complexity, less waste, more focus on customer experience and brand recognition.

COMPACT SPACE

The format can be developed even in small square footage, focusing the experience on the counter, product, and live preparation.

REDUCED WASTE

Made-to-order preparation and a focused product offering help manage raw materials better and reduce operational waste.

EASY STAFF TRAINING

Clear procedures and a focused menu allow for faster staff training, without requiring advanced pastry skills.

POTENTIAL MARGIN

A high-perceived-value product, combined with simple processes and more controllable operating costs, makes the format interesting for those seeking a lean and recognizable food model.
THE MERISÙ MODEL

A lean, visible, and recognizable format

Merisù is designed for cities, historic centers, tourist areas, and high-traffic zones.
The strength of the format lies in its simplicity: few elements, an iconic product, a scenic preparation, and a model adaptable to both traditional stores and kiosks.

Simplified operations

A focused product offering reduces management complexity and makes daily work more streamlined.

Better cost control

Compact spaces, clear processes, and easily trainable staff help maintain a leaner operational structure.

High perceived value

The Tiramishow®, live preparation, and visual identity enhance the value of the experience.

Store and kiosk

Merisù can adapt to different contexts, from store format to kiosk format, while maintaining the same brand identity and product experience.
FROM PROJECT TO OPENING

The roadmap for launch

We accompany the partner through the main development phases: location selection, store setup, team training, and opening.

STEP 01

Territory assessment

We analyze the city, target area, foot traffic, and commercial potential of the location.

STEP 02

Layout and operational setup

We define spaces, counter, equipment, and workflows to adapt the format to the chosen location.

STEP 03

Staff training

We prepare the team on Merisù procedures: preparation, service, customer experience, and daily operational management.

STEP 04

Store opening

We support the partner during the launch phase, with operational guidelines and assistance to maintain brand consistency.

TRANSPARENCY AND INFORMATION

Frequently asked questions

Answers to the most common questions for those considering opening a Merisù.

FRANCHISE REQUEST

Apply to open your Merisù

Fill out the form and tell us where you would like to open.
Our team will evaluate your request and get back to you with the most suitable information for your project.
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